The pandemic made e-commerce more critical to retailers’ business models than ever. Retailers responded with new omnichannel services like curbside pickup, contactless returns, and AI-powered personalized experiences.
At the same time, omnichannel retailers have been accelerating their move to the cloud. According to a Global Retail Industry Digital Transformation study by Fujitsu, about 39.8% of retailers surveyed are increasing their overall technology budget, with 37.8% mentioning communication, networking, and cloud as the focus.1.
But the cloud alone isn’t enough. To succeed, retailers must unify data scattered across point-of-sale, e-commerce, ERP, and other systems. Without integrating all of this data in motion—and making it available to applications in real time—it’s almost impossible to deliver a fully connected omnichannel customer experience.
Our eBook titled Building the Future of Omnichannel Retail explains how harnessing data in motion can make all the difference. Confluent with Google Cloud helps you:
Ready to start building the future of your retail business? Read the ebook today.